Economic boost or boast?

The pet food industry is booming at a CAGR of 5.9% but what matters the most is what percentage of that 5.9 promotes sustainability and longevity in pets

"Sustainability" - living a healthy life without the need for medication

"Longevity" - living beyond the currently determined average life span of a dog. Sustainability and longevity go hand in hand and depend on 3 main factors:

• genetics

• environment

• nutrition.

Out of these three factors, the one which we can have the most control of is nutrition

Keeping the nutrition factor in mind it's vital that we:

- as pet owners, read, understand and choose genuinely nutritious pet food and supplements

- as veterinarians, take one step forward to learn, understand and recommend genuinely nutritious food and supplements leaving all the marketing noises aside to consider what's suitable for each particular pet

- as Pet food and pet supplement companies, choose to produce genuinely nutritious, safe food and supplements that are not just limited to the product label

- build an UNBIASED parameter to measure the sustainability and longevity of pets in relation to the pet food industry's CAGR

The end goal is to build a population of pets

• with less diseases

• with less need for medication

• who would stay with us for longer

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