The pet food industry is booming at a CAGR of 5.9% but what matters the most is what percentage of that 5.9 promotes sustainability and longevity in pets "Sustainability" - living a healthy life without the need for medication "Longevity" - living beyond the currently determined average life span of a dog. Sustainability and longevity go hand in hand and depend on 3 main factors: • genetics • environment • nutrition. Out of these three factors, the one which we can have the most control of is nutrition Keeping the nutrition factor in mind it's vital that we: - as pet owners, read, understand and choose genuinely nutritious pet food and supplements - as veterinarians, take one step forward to learn, understand and recommend genuinely nutritious food and supplements leaving all the marketing noises aside to consider what's suitable for each particular pet - as Pet food and pet supplement companies, choose to ...
Pet care and what not